The Polar Music Prize 2019 is awarded to The Playing For Change Foundation dedicated to providing music and arts education to underprivileged children around the world. In 2002, co-founders Mark Johnson and Whitney Kroenke created the Playing For Change movement from the shared belief that music has the power to break down boundaries and overcome distances between people. The organization established the foundation in 2007 as a way to give back to the communities of the musicians they met along their journey. Since then, it has grown into a global project with 15 music schools and programs around the world that have impacted the lives of over 15,000 children and their surrounding communities. The Playing For Change Foundation shows how music can be used to inspire, build bridges between people, create positive change, and conditions for peace.
A language of the soul
Whitney Kroenke, co-founder“
It all started with a song
The PFC mouvement was created in 2002 when Mark Johnson and Whitney Kroenke started travelling the world with a small film and a recording team. They developed a mobile technique for recording and filming musicians live outside, playing or singing the same song, and edited it into one performance. This first global recording of the classic Stand by me (made famous by Ben E King in the 60s) reached a massive audience on Youtube and the concept ”Song around the world” was born.
Mark Johnson Grammy award-winning producer/engineer and award-winning film director. For the past 20 years, Mark has worked with some of the biggest names within music such as Keith Richards, Polar Music Prize Laureate Paul Simon, Jackson Browne, Bono, and many more. Mark has held keynote speeches at the United Nations, TED Global, and the World Economic Forum in Davos to name a few.
Whitney Kroenke, choreographer, dancer, and actress, co-founder of the Playing for Change Foundation. Whitney holds a Bachelor of speech in Theater from Northwestern University where she worked as a choreographer, dancer, and actress. She has done choreographer for musicals and works with creative arts focusing on social change. Whitney is the Executive Director of the foundation.
Songs around the world
In 2009, the first album was released with ”Songs around the world” from the first years of the movement.
The Playing for change foundation
Throughout their travels, the team met many musicians in different parts of the world. Some of them from underprivileged communities, to which the Playing For Change mouvement wished to give something back. After the making of two documentaries about the project, Playing for Change: A Cinematic Discovery of Street Musicians, and Playing For Change: Peace Through Music, the team decided to create the Playing For Change Foundation. The Foundation offers music and arts education by building schools across the world, often located in marginalised areas.
Today, the foundation has fifteen programs across eleven countries: Mali, Ghana, South Africa, Rwanda, Morocco, Brazil, Mexico, Argentina, Nepal, Bangladesh, Thailand.
The programs are always led by local village and community leaders, teachers and staff.
THE PFC BAND
The PFC Band features musicians that the movement has met through the years of travelling, recording and filming, and is regularly touring the world to spread the word of the basis of the Playing For Change foundation.
Music has an incredible way of overcoming boundaries and shrinking distances between people.
The Playing for change foundation“
Illustrious musicians such as David Crosby, Dr John, Jack Johnson, Keith Richards, Little feat., Bono, Manu Chao, Damon Albarn and Tinariwen have all joined or supported the movement as well in one way or another.
The Orchestra Sinfónica Juvenil Batuta, which is part of the Polar Music Prize Laureate El Sistema Nacional de Orquestas Juveniles e Infantiles, is also part of the great community of Playing For Change musicians.